Smart parts

BELLE ROAD x Smart

About BELLEROAD

BELLEROAD

BELLE is the meaning of [magnificent, elegant] in French. And coined with the English word road, it is the name that was made to say [a magnificent, or again, an elegant road].
At first this name was used for the founder’s retail shop name of the parent company of Flat. At that time the shop was very revolutionary, many females were working there with the theme of how to “dress up” the cars in elegance.
We decided to revive that name when we newly started to develop an original brand of Smart. Smart is the car with the image of [auto elegance] and we want to develop original goods based on this image in the future.